Monday, January 12, 2015

Business That Help Fund Arts Education

Arts education across the nation has unfortunately had unpredictable support and funding from various organizations, which leads to a growing access gap among youth. Surprisingly a large lack of support comes from businesses, with 66% of businesses not supporting the arts  because they were never asked to help. With that in mind, ProjectArt, an organization focused on closing this access gap for youths, decided to take it among themselves and reach out to businesses by doing one simple thing, ask. Although it was a simple action it is one that has paid off tremendously for both the business and ProjectArt. ProjectArt  contacted the successful and well known pastry chef, Jacques Torres to establish a relationship with his business Jacques Torres Chocolate. It was a easy connection, kids and candy, one that Jacques Torres jumped at the opportunity to do. with this Jacques Torres Chocolate donated proceeds from there malt ball sales during the December holiday season and soon again for the Valentine season. With this attitude and willingness, it begs the question, can we get more local businesses to contribute to arts education and development within our communities by taking the first step and forging a partnership?    



         
Image from Foodspotting.com
Image from ProjectArt Twitter.



(Article from ArtsBlogThe Sweet Side of Arts and Business (from the pARTnership Movement. By Stephanie Dockery. Published January 23, 2014.)


Affectionately known as “Mr. Chocolate,” Jacques Torres founded his company in New York City in the year 2000. In 1988, he emigrated from France and became the corporate pastry chef for the Ritz-Carlton, then served as executive pastry chef at Le Cirque from 1989-2000. Jacques Torres Chocolate is headquartered in New York, and the chocolate in manufactured in Brooklyn, establishing him as the quintessential American dream. A supporter of New York nonprofits, Jacques Torres has a personal passion for supporting youth initiatives, making ProjectArt’s proposal a perfect fit.

ProjectArt conducted market research and established metrics for their assets and achievements, then reached out to Jacques Torres Chocolate’s marketing team, using their metrics to tell the story about how their organization impacts children affected by the arts education gap. After Jacques Torres Chocolate positively responded to their pitch, ProjectArt reviewed the company’s specific funding interests and suggested a collaborative product idea. In October, they decided to orchestrate a rush promotion for the December holiday period. According to Marion Prely of Jacques Torres Chocolate, the company was inspired to “share the love” for the organization and the children they aid.

The original price point of the malt balls was raised from $20 to $25, allowing the company to donate $5 from each sale to ProjectArt. The malt balls were sold in all four of Jacques Torres Chocolate’s New York locations (DUMBO, Amsterdam Avenue, Rockefeller Center, and Hudson Street) and in the company’s two holiday pop-up shops on the Upper East Side. The product was easily recognizable, as the malt balls were adorned with large, colorful tags promoting the partnership. The company was active in using social media to spread the word, and ProjectArt engaged the public relations firm FleishmanHillard to work on the initiative pro bono. (READ THE REST HERE.)


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Thursday, December 18, 2014

"Sun Mask"-a New Public Art Piece for Rio Rancho

"Sun Mask" Photo courtesy of Don Redman


The City of Rio Rancho and the Rio Rancho Art Commission would like to invite you to a ribbon cutting for "Sun Mask," new public artwork by artist Don Redman. The event will consist of several guest speakers and light refreshments.

Friday, December 19 at 3:00 p.m.

Rio Rancho City Hall, 3200 Civic Center Circle, Rio Rancho.

"Sun Mask" has been installed on the southwest side of City Hall, and is composed of two Corten steel structures with a base of emerald glass tiles. this project was made possible by the State of New Mexico's Arts in Public Places program.

Please find a link to the official press release here.

Friday, November 28, 2014

Urban Space Designs Evolving at City Center



A collaborative design studio (LA 503) hosted by the Rio Rancho Arts Commission with UNM’s School of Architecture and Planning is using Rio Rancho's City Center as a design lab. Students and faculty of UNM the Landscape Architecture Programs, including Director Eric Bernard and Professor Catherine Page Harris, over the past 6 months, have been researching, planning, and designing sustainable and creative ways to energize City Center. 

The Design Studio is providing a platform for the community and city leaders to explore cultural and urban design issues throughout the city. Through the studio, it is possible for the City to consider national grants like ArtPlace America or the “Public Art Challenge“ offered through Bloomberg Philanthropies. Organizations like these are dedicated to supporting economic development through art, culture, quality urban development and placemaking. Rio Rancho’s City Center is positioned perfectly for these opportunities through the commitment and dedication of the community in developing the UNM West Campus, Sandoval Regional Medical Center, and the Santa Ana Star Center. All of these “Institutions“, including the Hewlett Packard Center, contribute to a broad based Urban landscape for City Center that will be reinforced through a defined Cultural Civic Space.

A Community Gallery of this semester's design ideas will be presented on the 3rd floor of City Hall on December 3, 2014 from 2 PM to 7 PMOn display will be a digitally fabricated 8 foot scale model of the City Center, using UNM’s 3-D printers, with interchangeable modules. These modules or “possibilities“ are the result of the student groups and will illustrate eight Cultural Center designs for City Center.  There has been great participation and interest in the design studio, ranging from SSCAFCA to Sandoval County, and includes the newly formed Sandoval Economic Alliance. 

Hosted by the City of Rio Rancho and the Rio Rancho Arts Commission, this is an open invitation for all citizens of Rio Rancho to view the design models and to participate by providing feedback.

Thursday, September 4, 2014

The New Mexico Art In Public Places Program (AIPP)

"Sun Mask" artwork being installed at City Hall by artist, Don Redman. Photo by Paula Scott

Maybe you've seen the acronym, AIPP before or, perhaps you've never heard of it before. The acronym stands for Art In Public Places Program. If you've visited the Rotunda at the State Capitol and noticed the rather impressive and stunning artwork everywhere in the building, know that it was primarily the AIPP funding that was responsible for a majority of that collection.

To explain further, the following excerpt is taken from the New Mexico Art in Public Places website (with permission to republish):

"The mission of the Art in Public Places program is to enrich New Mexico’s communities through innovative and diverse public art.
AIPP Program Description

Since its inception nearly 25 years ago, the program has placed more than 2,500 works of art in all of New Mexico’s 33 counties (Rio Rancho received its first two pieces several years ago). The goal of the AIPP is to reflect the diversity of the arts in New Mexico, the Southwest, and the nation while building a dynamic public art collection for the State of New Mexico.

Through a fair and open public process, committees made up of local and regional representatives work with New Mexico Arts staff to select artwork for their communities. The Art in Public Places program then commissions large-scale projects that are designed for integration directly into the architecture of a building, or the program purchases existing original artwork to be placed in public buildings permanently or on loan.

Here is a brief overview of the One Percent (1%) for Art legislation and the process employed to select works of art for communities throughout New Mexico (an AIPP Project Coordinator is assigned to every project and facilitates the art selection process):

Legislation

In 1986, the New Mexico State Legislature passed and the Governor signed into law the Art in Public Places Act (Sections 13-4A-1 through 13-4A-11 NMSA 1978, as amended). This legislation declares it to be "a policy of the State that a portion of appropriations for capital expenditures be set aside for the acquisition or commissioning of works of art to be used in, upon or around public buildings" (Section 13-4A-2, NMSA 1978). The resulting Art in Public Places (AIPP) Program is often referred to as the One Percent (1%) for Art Program because of the requirement in the law that:

For each appropriation exceeding one hundred thousand dollars ($100,000), agencies shall allocate as a nondeductible item an amount of money equal to one percent or two hundred thousand dollars ($200,000), whichever is less, of all eligible capital projects. These funds are to be expended for the acquisition and installation of works of art to be placed “in, upon or around” the new building or the building in which the major renovation is to occur. (Section 13-4A-4, NMSA 1978)

Art in Public Places funds can be expended for the following purposes:

The works of art acquired pursuant to the Art in Public Places Act may be an integral part of the building, attached to the building, detached within or outside the structure or placed on public lands, part of a temporary exhibition or loaned or exhibited by the agency in other public facilities. (Section 13-4A-6 NMSA 1978)
General Procedures

The New Mexico Arts, a Division of the New Mexico Department of Cultural Affairs, is designated in the Art in Public Places Act as the agency to administer the AIPP program. This entails establishing policies and procedures for the selection and acquisition of artworks."

You can find out in more detail the procedures that have been developed that provide a general framework for selecting artists and artworks acquired for the state’s public art collection at: http://www.nmarts.org/art-in-public-places.html

As our city grows, residents in Rio Rancho can expect the city's public art collection to grow. Understanding how each piece of public art was funded and how the art was selected is important too. Some works of art will be funded through the state's AIPP and some will result through the city's 1% for the arts ordinance. The ordinance requires that an amount equal to one percent (1%) of capital improvement bond proceeds is reserved for acquisition of art for public places in the city. In the future, when capital improvement bonds are issued for Rio Rancho, 1% for the arts will be designated as a result of the 2010 1% Delma M. Petrullo Ordinance.

In the meantime, Rio Rancho can expect another piece of public art to appear in City Center as the installation process for this work started on August 3rd. The artwork is being installed in what was intended to be the reflecting pond just outside of the council chambers at City Hall. This project was funded through the state's AIPP and should be completed by the end of September (with a ribbon cutting date to be announced). Look for a 'sequel' to this article that will explain the process of how this piece of artwork was selected in an upcoming article.

Wednesday, July 9, 2014

Rio Rancho's Renaissance Faire is Here!

The Rio Rancho Arts Commission is proud to announce The Knights and Dragons Faire! After much hard work and countless hours, the Arts Commission has organized a series of activities and mini events throughout the month of August. For the last several months, this faire has been on our priority list as a great way to bring in the community to participate and interested in Arts and Cultural events. This has been an amazing and insightful learning process for us, lessons that will help us in the future to bring you quality art and culture. We hope that you will enjoy it and of course support us in our future artistic and cultural endeavors we pursue. With your support and interest we know that we can continue to build a bigger and better impact of the arts right here in our community, and thus helping New Mexico as well. Do you have any suggestions, ideas or feedback that you'd like to share with us concerning the Knights and Dragons Faire or future events? Then please let us know by contacting us here or at our Facebook page.


Please join the Rio Rancho Art Commission in welcoming Rio Rancho's own Renaissance Event! We will be hosting a wide range of activities from August 2nd - August 17th for all ages. Including arts and crafts, music, demonstrations and of course Knights! Please check the event schedule down below for dates and times.

       Please note:
        * August 2nd-16th events held at the Loma Colorado Library
                  * Contact djdraws@yahoo.com to register for Aug. 2nd and Aug. 16th crafting events
        * August 17th events held at the Sunday is Funday event at Rio Rancho High School



Wednesday, June 18, 2014

True Success Stories of Art and Advocacy

...and how you can bring that success to your community.

Local arts agencies share their success stories and issues of advocacy, arts education, fundraising, leadership, public value and research in this 2014 session at the Americas for the Arts Convention.

Streamed live on June 15, 2014 at the Americas for the Arts Convention, Nashville, TN:



Monday, June 16, 2014

Can Art Really Have the Power to Transform a Community?

Recorded at the 2014 Americas For The Arts Convention-streamed live on June 14, 2014.

From the Americas for the Arts Youtube description of this video: "Timothy J. McClimon, president of the American Express Foundation, moderates a panel of conversation among artists, administrators and activists on how art can be viewed as essential to the local communities of the future."